About Us
Built Through Pain, Proven By Results
The Accident That Changed Everything
In 2018, founder Sarah Chen woke up in a hospital bed with a shattered L4 vertebra—her professional dance career over in one brutal car crash. Doctors said she’d never do more than walk gingerly. Physical therapy bills drained her savings, while the red light therapy that actually worked cost $250 per session.
"I had two choices: accept defeat or build what people like me desperately needed."
From Cardboard Boxes to Clinical Breakthroughs
With $83 and a Shopify trial account, Sarah sold her first batch of resistance bands from a storage unit—each order packed with handwritten rehab tips. When her DIY red light cap prototype faded her surgical scars in 6 weeks, dermatologists took notice.
Today, Biteezy’s FDA-cleared wellness tech helps over 200,000 customers:
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Single moms doing PT at home
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Athletes optimizing recovery
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Beauty enthusiasts skipping $500 facials
Why We’re Different
✓ Tested on Real Bodies – Every product must pass Sarah’s "broken bone test" before launch
✓ No Luxury Markups – We sell direct so you pay 1/3 of clinic prices
✓ Community-Driven Design – Your feedback shapes each product (check our Customer Ideas Hall of Fame)
The Future We’re Building
This is just the start. By 2026, we’re:
🔬 Funding independent studies on red light therapy + fitness
🤝 Partnering with physical rehab centers
♻️ Pioneering 100% recyclable packaging
Join Our Movement
Every purchase funds research to make elite wellness truly accessible.
"That pain? It became my compass. Your trust? That’s my legacy."
— Sarah Chen, Founder & Chief Pain-in-the-Butt Tester